From 1982 to...
" For as long as I can remember I have always loved the mysterious, powerful and eloquent world of Beauty ... and most of all perfume, especially when it is combined with skincare, then slides on our skins and inspires joy ... "
...Clothes, perfume, skincare, colors: anything that brings well-being and self-esteem. As a girl, I would sit at my mother's dressing table and try all the creams, powders and perfumes that she used to mix, using her trailblazing cosmetic recipes. I would sit and listen to her, fascinated , loving every moment. I believe that even at my young age , unsuspectingly, the founding idea of Soft Perfume, was beginning to appear in front of me
When I finished my studies, I joined a little perfumery company in Limoges, Shop 8. At the time, I had no idea that I would meet the future father of my children and that a tremendous story had begun to be written.
As our company grew and developed, we bought Sephora from the Boots group, keeping only the name, and set up the new concept of a self-service perfumery. In late 1996 we opened on the Champs Elysées, which was both the culmination of our work and the beginning of the end, as Dominique decided to step down when he turned 50.
The business was acquired by LVMH in 1997. After our new baby together, we gradually began to have more time for ourselves, and I started a new chapter – this time on my own – at the workshop on the rue Mouffetard in Paris.
This time, it was about a new movement, a different way of using perfume, an elegant and gracious ritual that combined the origins of perfume with modern femininity. It is no longer about just scenting the skin, but rather giving perfume a new identity, a new body, a unique soul, and trying new things, researching, finding new paths to knowledge that have never before been explored.
For a new adventure, a new name: "Crazylibellule and the Poppies", as well as a transformation from the traditional bottle to the very first "caress of perfume".
Crazylibellule and the Poppies travels the world from its base in Belleville, again in Paris. A rather extraordinary bouquet of 28 fragrances, created and introduced into Europe, Asia and America.
Personal circumstances brought the story to a close.
After any upheaval always comes the desire to create, to innovate, to gather together what is left – resilience. I reinvented myself through a new company, densifying the heritage of my previous adventure. A more evolved brand, aware of new scientifically and ecologically needs, in coherence with human kind ... In 2014 I decided to partner with UPPERSIDE, a French family business, who would act as a solid and equal partner in my new entrepreneurial venture.
Together, we would be able to evolve, develop and move forward. And so, the brand Sabé Masson - La Maison du Soft Perfume,was born.
This marks the appearance of the first fragrance with a thousand virtues, the new Parisian Maison de Parfum, rich in unique expertise and remarkable in its difference. It was not long before we opened our boutique in France.