Our formulas are made with care from ingredients from organic farming such as vegetable oils, waxes, plant extracts (apricot, shea butter, sunflower, corn, etc.). Our certified organic products are composed of ingredients from renewable resources and processed according to environmentally friendly processes, without GMOs, silicones or parabens. Labeled COSMEBIO , the world's leading association for organic cosmetics, the label guarantees the commitment of the brand and guides our customers with confidence towards authentic organic products that meet the ethical and technical criteria of the founding charter.
Our full range of makeup covers all categories of beauty ( foundation makeup , eye makeup , lip makeup , nail polish and accessories ). We favor certified organic and natural products without giving up quality, pigmentation, color or hold. As you can see, the colors that make up our range are exclusively obtained using natural pigments.
We strive to limit our sales prices with the desire to democratize responsible beauty.
We campaign against overpackaging by offering products without blister or superfluous packaging. We optimize the eco-design of our packaging by using materials produced in a responsible way. For example, 100% of the wood that we use to make the corks for our nail polish and fragrances and all the merchandising comes from sustainably managed forests.
We chose to retain an ESAT (establishment and help desk by work) for the management of our logistics.
We have joined "1% FOR THE PLANET", a global and philanthropic movement that brings together businesses, consumers and non-profit organizations. The principle is simple: 1% of our turnover is paid to associations that lead battles engaged on the ecological or societal aspects.
Since 2016, we support the Foundation for Nature and Man (FNH). Founded in 1990, it works for a world that is fair, supportive and that respects Nature and the well-being of Man. Its primary goal is to accelerate behavioral changes, whether individual or collective, while promoting and promoting solutions for the ecological transition and our societies. To do this, three missions are undertaken:
Propose solutions to transform our societies by participating in the public debate and by getting involved with the actors of change,
Support, in France and internationally, promising initiatives to leverage them,
Mobilize the general public through information tools and citizen mobilization campaigns.
The foundation also stresses the importance of preserving the commons and equitably sharing natural resources to redefine the notion of progress. Follow their actions and discover more facets of the foundation.
In order to "consume better" , we obtained in 2014, the mention "Slow Cosmetics". Created in 2012, the Slow Cosmetic movement brings together consumers who want to consume beauty differently. Less, but better. Cosmetic Slow is an ecological and ethical approach based on a common desire to promote a natural, healthy and reasonable way of consuming cosmetics.